Hey friends!
Ashleigh here — the maker, dreamer, and sprinkle-slinger behind Curly Cupcakes. If you’ve been rocking with me since the early days of cupcakes and glittery toppers, you know that what started as a little side hustle of joy has grown into something way bigger than I ever imagined.
Over time, I found myself creating so much more than just party supplies — I was designing custom shirts, mugs, holographic stickers, cozy sweaters, and heartfelt gifts that didn’t quite fit under the “cupcake” umbrella. So after a lot of reflection (and probably too many mood boards 😅), I’m SO excited to introduce:
✨ a riley creations — a new home for everything else I make with love.
This new space reflects the full creative journey I’ve been on — the clothes, the gifts, the cozy, colourful, sometimes-sassy pieces that speak to my heart. The name comes from, well… me. I wanted something that felt personal, because every item I make is personal. Whether you’re grabbing a tumbler for your bestie, a hoodie that feels like a hug, or stickers that make your laptop as unique as you are, I want you to feel the love and joy behind it.
so what’s changing?
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Curly Cupcakes will stay! 🎂 But it’s now just for party supplies, cupcake toppers, and all things celebration. The Curly Cupcakes collection will have its own category on the site.
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a riley creations will be the main home to everything — the CC collection, clothing, cups, accessories, home goods, you name it.
what inspired the new look? 👀
I wanted the brand to feel playful, soft, and creative — just like the things I make. You’ll notice:
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A fun, lowercase logo that feels cozy and approachable
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A bright, pastel colour palette that matches the whimsy of my products
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A vibe that says you can be cute, kind, and powerful all at once
This rebrand isn’t just about a new logo or colour palette — it’s about expansion, alignment, and celebrating creativity in all forms. I’m creating from the heart, and I hope you see that in every piece.
thank you 💕
To everyone who’s supported me — whether you’ve placed an order, shared a post, or just cheered me on — thank you. This community has helped me grow and glow, and I can’t wait for this next chapter with you.
let’s make magic 💫
xo,
Ashleigh